The delta is sometimes small and sometimes large.
How that translates into value depends on what you personally value.
Geo and drivetrain might be obvious to some (including you and I) and far less relevant to others.
But undoubtedly some brands market their products on perception and desirability, beyond the sum of their parts.
YT's direct supply model being a means to ensure margin, whilst maintaining a level of deign and spec.
Their trade off being not offering the support of a dealer network.
A pro for some, a con for others.
You pays your money and takes your choice.