And it has been a HIGHLY successful advert campaign, with many e-bikers believing that the Avinox is the only motor system worthy of consideration. As a glaring example, there is a guy spouting off in another thread that if you buy an Avinox with any battery besides the 700wh, you are buying out of date crap. He even believes that the 700wh battery has more energy than the 800wh battery!
Anyways, the M1 was inefficient and rattled, now the M2s fixed the inefficiency and delayed the rattle. Both the M1 & M2s still need the weight and expense of chain ring protection added which negates any weight advantage. It's party trick is it's not actually a Class 1 e-bike motor, doubling the legal power limits and doing about the same to the max speed for Class 1.
As far as getting Avinox to do something about the rattle, that would require a redesign of the motor. That's not going to happen for another 18-36 months. No one is getting a warranty replacement over a rattle simply because the replacement would eventually do the same thing as its inherent to the design.
For the record, I still think the Avinox is an amazing motor system. It just did not make everything else obsolete.
The Avinox, the Mahle, the Bosch, the TQ, the newest Levo & the Maxon are the top motor systems imo and all have Pros and Cons. The bike the motor system resides in is still the largest factor.