That is a symptom of not bedding in new pads properly.
I failed to properly prepare a bike I was lending to a mate who was visiting from abroad. I fitted new pads to the rear, but forgot to bed them in. When I remembered, it was too late so I asked him to bed them in as we set off on the trail (there was a group of us). It was raining heavily and the notoriously gritty trail was very wet. I was at the front and he was at the back, so I couldn't keep an eye on him.
He never said anything to me, but he went through both pads to the backing plate and destroyed the springs in 12 miles!