Agree but that’s not the point. Point is there’s no justification for 20% price increase.
(Thought it was 40% but it’s 20%. Still, a lot)
Yeah, I am not sure you understand what S-Works is for. It’s a no holds barred halo bike for dentists, lawyers and people who can find the justification to spend a metric fuck ton of money on not a motorcycle.
I used to own a S-works Mclaren Venge, a bicycle that was as much as a Ducati.
The new S-Works Levo at least has a motor.
None of the other Levo models have had a 20% price increase. Just the top of the range spare no expensive Levo. Last years Expert was $7800, the new one is $8200, which is only 5.3% more.
I won’t do the math on the others because it’s still single digit growth.
All of the bike have new frames which require new tooling.
All of the bikes have new motors and batteries which are more expensive than the previous versions.
New software and tuning that is exclusive to specialized was a huge investment.
The costs of manufacturing have increased and starting Monday will only increase more for the US market because my government thinks it’s punishing China without realizing they are just punishing their own citizens.
Probably do realize it and it was intentional. Just like my business has a margin threshold to stay solvent, Specialized knows what their margins can withstand to stay in business. It’s a bummer that prices increased but I can’t say they are not warranted or justified. Specialized is the only bicycle company I know of that invests 100% of its profit back into development.