I’m keeping an eye on this thread as it’s a bit I can’t afford, but I’m curious as I nearly bought an eLyte, without riding one.
It’s a funny old thing though isn’t it, bike reviews?. Whyte may not have many bikes for sending out to journalists and influencers, but I was trying to think of the last time I read a review that said a bike was poor, sub-par. Of course, we’d all like to think reviewers were impartial, but likewise their business model online likely relies on clicks and views, and if you get tarnished as being a bit of grump and not raving over a bike, will you get another from that brand? Unlikely I think. Then there is vicious circle as you have no bikes to reviews, so no content to make, so no views etc etc.
I suppose that is where forums like this come in, if real world feedback from who have spent their old money on it.
I say this as someone who bought there own bike based on a combination of a flash sale and, yes, reading online reviews……
As for Steve Jones, his enthusiasm is infectious. But it does sometimes come across that the newly released bike he is testing is the next big thing. Difficult, I suppose, to call a bike a bag of spanners when you are riding on it with the designer.
Others are guilty of this too..