But Bosch is in the business of selling motors and batteries. I don't see how it should matter to them if they sell the motors and batteries as OEM components to a bike company, or as a retrofit/aftermarket item for someone who has already bought a bike. In some regards, selling existing customers upgrades could be more advantageous.
In the business of selling motors to bike manufacturers.
Current model is, if you have an older Bosch bike (or new) and the motor fails. You cannot buy a replacement/spare Bosch motor through the correct channels, AKA Bosch though your local bike shop. It black market reconditioned and eBay motors only from crashed bikes.
You can walk in to Ford, Toyota, Lambo etc... and buy a new engine or any part without even owing the car.
Bosch thinks they are bloody Bugatti. Bike must be taken to a registered Bosch service centre at YOUR cost, you pay for motor assessment and removal, its sent back to Bosch and a replacement sent out, then fitted at your cost.
Its $400 just for the bike shop work to remove-replace-refit the motor and I've dropped the motor 10 times for cable/hose routing etc... you don't get to keep the motor or have a go at fixing it before buying a new one.
You basically dont even own the Bosch motor on your $15,000 bike. Call it keeping control of quality or whatever, I call it complete control over the owner of the bike.
My Gen 4 Bosch was the noisiest motor I've ever experienced, haven ridden with and on 10+ other Gen 4 owners bikes including on an identical Ibis Oso, same model, same size, same components. Mine was twice as bad as the 2nd nosiest. I had it assessed twice, both times they said 'yeah they all make a rattle'. I wanted to buy, not warranty BUY another new Gen 4 motor and swap it over but couldn't.
At one stage, I though of just taking a hammer to the casing and paying trough the teeth for the bike shop to do their thing and full tote replacement price from Bosch. Its basically a dictatorship.