I have a Nicolai and quite like the look of the Atherton, but I don't care that much about aesthetics anyway.
The problem with the Atherton, and almost all other Avinox-powered bikes, is that the battery isn't removable. I'm 110kg and mostly self-shuttle enduro trails and bike parks, so a 700 Wh battery would last under 2 hours. Even with the "fast" charger, it takes nearly 2 hours to get a full charge, so in a typical ~8 hour riding day I'd be spending about half the time waiting around for it to charge.
As far as I can tell, there are only three Avinox-powered bikes with removable batteries: the new Amflow PR, the Rotwild R.EX, and the Crestline RS 181. Only the latter is suited to gravity use, and it's a great bike in many ways (adjustable geo, dual crown-approved, available as a frameset). But the reach (and dropper insertion) is really short relative to seat tube, so I can't get the size I want.
I really hope that more companies make a proper gravity frameset with the M2S and a removable battery. Or that Avinox increases the charging speed to ~20 A, which should be perfectly doable.