I had something similar happen, although manifested in a slightly different way. I was on a ride with my pal and we stopped for a minute to sit down and chill. I left the bike switched on (with three dots of range left) and laid it down on its left side. Once we decided to push on, I picked the bike up (it was still showing as on) and within a few yards I realised there was no support from the motor at all. Like I said, it was showing as being on.
I switched the bike off with the off switch, and then tried to switch it back on - but the bike refused to come on again. I pressed all button configurations I could think of, pressed power down for 20 secs etc. and nothing happened. In the end I had to pedal a dead bike home through around 5 miles of terrain, so I was a bit nonplussed. Don't know if it's bad for the bike but I stopped caring. The bike had only done 40 miles or so, it's still due for initial checkup so I'm not worried.
I came home, took the battery out, put it back in and the bike came on like nothing had happened. Don't know if it's loose battery connections, or what specifically. I will carry battery keys with me for all rides now.
All in all that's just not what you want from a brand new bike, especially for this kind of money. Otherwise, I'm still chuffed with it, even getting used to the saddle.