From velduro facebook
Subject: An Official Statement from Velduro: Clarifying the Rogue Frame and Our Brand Philosophy,
To our valued cycling community, industry partners, and followers,
Recent online discussions and media reports regarding our flagship Rogue EMTB model and a potential collaboration have come to our attention. At Velduro, we value transparency and direct communication with our community. Therefore, we would like to provide a clear and official statement to address these matters.
1. The Rogue is an Original, In-House Design from Velduro.
We want to state unequivocally that the Rogue frame is not a "public mold" or generic OEM product. It is the result of thousands of hours of dedicated research, engineering, and testing by our core team. From the initial concept between Co-Founders in NZ and China, to the advanced digital simulation and final 3D printing prototyping and real product testing in NZ and China, every stage of the Rogue's development has been driven by our own vision and intellectual property. It is a unique product of our global R&D ethos, blending design inspiration from New Zealand with cutting-edge engineering and our China teams manufacturing capabilities.
2. Context Regarding the Recent Collaboration Discussion.
We were honoured by the interest from Kross during the Shanghai Cycle show. In a gesture of professional respect and to explore a potential co-branding opportunity for the Eastern European market, we provided a single Rogue frame for their internal dealer meeting, under mutual understanding regarding its non-commercial and exploratory purpose.
At a further stage of cooperation, both sides recognized differences in brand strategy and communication priorities. As a result, we mutually decided not to proceed with the co-branding initiative.
3. Our Decision and Commitment to a Single Brand Strategy.
After careful internal review, we decided to maintain a single-brand strategy for our product lines. While collaborations can play an important role in innovation, at this point we believe a unified Velduro identity best reflects our long-term goals.
4. Our Unwavering Focus on Innovation.
This incident has only strengthened our resolve to focus on what we do best: creating exceptional, innovative, and rider-focused products. We are pouring all our energy into refining the Rogue and developing future technologies that will continue to push the boundaries of the E-MTB experience, powered by the groundbreaking DJI Avinox system.
We thank our community for your passion and feedback. You are the reason we strive for excellence, your feedback will always influence Velduro now and in the future. We look forward to officially bringing the authentic, unparalleled Velduro Rogue experience directly to you and look forward to hearing supporting you into the future.
Sincerely,
The Velduro Team
Ps ordered mine this morning
