Power Struggle: Who Controls the Future of E‑MTB?

This is why 1000hp Ferraris are able to be sold: because they still have to follow speed limits
Enforcement is the issue, not another issue. The only way speed limits work is registration, licensing, technology and law enforcement officers. Add in administration and court costs. No community will spend the money required to enforce speed limits on off road trails and paths. And no ebiker wants to pay for registration and licensing.

The cheapest way to govern ebikes is to ban them. With a ban, every assisted bike is ticketed and or confiscated. I've seen bans. Nobody wants a ban. Self imposed limits, or government imposed limits are the lesser evil.

Are European manufacturers protecting their business? 100%! They have their own lobbying organizations and they know what government is likely to do if this power issue gets out of hand.
 
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750W at the drive wheel is probably around 1000W's at the motor output shaft if you take into account all the mechanical losses getting to the drive wheel.

No way
Bicycle transmissions are pretty efficient, you'll unlikely lose much more than 5% even on a well worn un-lubed drive train
Likely more around 2%

But as i said earlier, the power delivery curve will make MUCH more of a difference.

Boost is exactly the same power output (max) as trail, yet on boost i'm struggling to hold on some times
It FEELS like it's delivering more power but it's just how it's applied
 
No way
Bicycle transmissions are pretty efficient, you'll unlikely lose much more than 5% even on a well worn un-lubed drive train
Likely more around 2%

But as i said earlier, the power delivery curve will make MUCH more of a difference.

Boost is exactly the same power output (max) as trail, yet on boost i'm struggling to hold on some times
It FEELS like it's delivering more power but it's just how it's applied
Just look up the power loss in epicyclic gears and you may find 5% loss would be wishful thinking
 
Decent article here.

They measure the power through the rear wheel
elektrische-Motorleistung-Bosch-Performance-Line-CX-Gen5-vs.-CX-Race-vs.-DJI-Avinox.jpg

From their measurements seems DJI have always been a little bit more "generous" with their power outputs
 
If Trump were in charge of the Think Tank….he would put a tariff on power above 750w!

That is the mentality I am gleaning from this discussion? As someone who comes into the this conversation a bit late, and the eMTB world via interest in photography to get to locations, there was zero surprise for me DJI entered the market with an amazing product in its first launch hitting all the right notes: power and battery output and efficiency, battery power density by mass. Quietness, software integration, user interface, connectivity, the full package! It leads, and at above all, a massive price value! But for those of us in the drone world, this was expected. I bought my first DJI drone in 2017 and was shocked at what a well engineered, reliable product it was, and thought out down to every detail, yet still astonishingly they massively improve every product cycle? IMO DJI is the most innovative tech company, like Apple in the Steve Jobs days!

So the 750w voluntary cap for me is a pure ruse to stifle competition as the current kings: Specialized, Bosch, etc. simply realized DJI is going to be eating their lunch! This is merely a well-dressed form of market protectionism like when U.S. automakers tried to limit Japanese and European cars in the U.S. in the early 1980’s that were horribly inefficient, conveniently packaged as safety, conservation, and reasonable, self-policed “governance” designed by status quo, entrenched players! I.e The BlackBerrys who don’t like the looming iPhones….. in the end innovation always wins out, and protectionism inevitably looses to disruptive technologies. E-bikes are exactly that in the first place ironically?

The idea that a one-size-fits all power cap is absolutely ridiculous if one thinks about it? People have different BMIs and cargo haulage needs, and geographic constraints, so to make a cap based purely on what the current status quo thinks is “reasonable” amount of power is a laughable and a thinly-veiled attempt at again: market protectionism. DJI is correct: power needs are absolutely dynamic! Imagine if tractor makers in an industry trade group put hard-line limits on HP and torque? Great for those who farm flat fields with the same sized plots? How about an industry “Think Tank” by manufacturers putting limits on camera resolution on megapixels, because a new market player has a new technology?

As many really good, well thought-out commenters here have mentioned: there is already a massive cap in place: speed limits. Full stop! This is why 1000hp Ferraris are able to be sold: because they still have to follow speed limits, as everyone does. (Enforcement is another issue all together). And none of this addresses downhill speeds, which is conveniently ignored by the “Think Tank”, (but also pointed out by commenters here) that it is a far, far greater safety issue, making power-limit caps even more obvious what their goals are?

Further, the idea that restricting power output will somehow also limit the masses from experiencing more trails? That genie left the magic lamp a long, long time ago, but it’s also an elephant in the room….

If anybody that has experience with DJI knows, what they just launched was a tip of an iceberg of technical expertise and features to follow. I expect this year DJI will launch a road bike that will have Specialized and Canyon, etc shivering in their boots as well. Elites never cared much for democratization, and it shows!

With respect, it shows your late to the conversation as most of what you talked about has been flogged to death in the multiple threads on here about power limits already.

We’re talking about bicycles, fundamentally, comparisons with cars (and the regulatory framework that goes with it) and drones are as illogical as they are unhelpful.

If you want emtb’s to turn into motorcycles and be licensed and regulated, then let the power race commence.

We already have electric motorbikes, and ones that would leave even the Avinox for dust, and I don’t want emtbs to end up being treated the same as them because it would overnight remove legal access to a fantastic network of trails that we enjoy.

If people can’t see the risk in the whole ‘we should have as much power as we want and anybody who thinks different is a Karen’ approach, then emtbs that can go wherever bicycles can go will soon be a thing of the past.
 
I don’t think power limit is the way to go. As a consumer I want all the things DJI has released, light powerful motor, smaller batteries, integration etc. The 750w power limit suggestions feels contrived to push everyone to bosch.

It won’t feel like an electric motorbike if you have speed and assist ratio limits.
 
a massive price value!

It will be a premier product and will be sold at a premier price, and aimed at the top end of the EAPC market and specifically catering for an already privileged elite (the affluent middle-class) and within an already niche market.

This is why 1000hp Ferraris are able to be sold

I take your point, but Ferraris are not sharing limited space (narrow bridleways etc) with pedestrians, hikers, dog walkers, joggers, cyclists, and horse riders, etc.

14-year-old children obviously can not drive a Ferrari on public roads, but currently they would be able to access a 105nm 1,000 watt peak power EAPC that can accelerate to the current speed limit 15.5 mph in a few seconds.

This is merely a well-dressed form of market protectionism

All manufacturing benefits from various levels of market protectionism in a global economy, and virtually no market is free from some form of market protectionism, and particularly in the USA (Trump).

Outside EU legislation, DJI are under no legal obligation to adopt "self policing" peak power rules if their product meets current EU rules and regulation.

If anybody that has experience with DJI knows, what they just launched was a tip of an iceberg of technical expertise and features to follow. I expect this year DJI will launch a road bike that will have Specialized and Canyon, etc shivering in their boots as well. Elites never cared much for democratization, and it shows!

DJI are already among the 'elite', the crème de la crème of the drone market and dominate it at the top end, and it is brilliant news that they are bringing that innovation to the EAPC market and which will inevitably shake it up, and ultimately benefit consumers.

If that innovation, and only if, filters down to lower and mid-range EMTBs, or it will just become another status symbol outside the financial reach of the average consumer.

How, though, will reducing peak power to a self-regulated 750 watt peak power, stifle innovation, engine size, battery efficiency, noise levels, etc?
 
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With all the talk of 850...1000w it seems for the vast majority of riders they are values that would never..or rarely...be used or indeed needed. A few reviews of the comparison between the Bosch Gen5 left at 85nm/600w compared to when the higher 100nm/750w is selected actually preferred the former!!

A couple of stats that no one seems to taken much notice of, were included in the Bosch launch event video. Bosch collected data from Bosch cx motor users over a period of time and found that 75% of the time those riders a ctually used no more than 330w......................and only 5% of the time did they use more than 540w.
That data and indeed comments from the reviews I mentioned above certainly back up my experience of using the Bosch CX 4 for more than 3 years now............I do not need more power than the Bosch Gen4 as it is..........and at 74 years I am no spring chicken!!

The one development that does interest me is the addition of a form of traction control in the new EMTB+ mode.....most specifically for me, if indeed it is also offered in the Bosch Gen4 ( ie pre Gen5). The only time i fail a climb is not due to lack of power, it is due to a sudden loss of traction coupled with me failing to predict it and back off the cranks momentarilly. My riding mistake if it is a root etc because I know it is is likely, but sometimes it is not predictable.
 
I think this is more the kind of thing which is in the problem zone.

 
Well I have learned a lot from the discussion here on motor power output but I do wonder just how much of the technical insight given here will be of any interest to regulatory authorities.
Going back to the original EU regulations, they settled on 3 main controlling technical features that determined an EPAC..
1 Maximum assisted speed.....I dont see them changing that
2. Nominal motor rating of 250w. ......I suspect that may be reviewed given the advances in electric motor design and software control. It may prove irrelevant to regulate
3. Motor assist only when pedalling.......this is where I believe review is likely simply because I believe it assumed motor assist would increase proportionately to rider torque input. If however the motor's max power is delivered at very low rider torque input, the bike's behaviour becomes very different with greatly increased acceleration and potential control issues.

From a regulatory perspective I think the most likely changes will therefore be to specify both a max power output and a max power to rider input ratio that has to be proportionately graduated.

Maybe also a different set of regulations for heavier 3 wheeled bikes / cargo bikes.
 
Well I have learned a lot from the discussion here on motor power output but I do wonder just how much of the technical insight given here will be of any interest to regulatory authorities.
Going back to the original EU regulations, they settled on 3 main controlling technical features that determined an EPAC..
1 Maximum assisted speed.....I dont see them changing that
2. Nominal motor rating of 250w. ......I suspect that may be reviewed given the advances in electric motor design and software control. It may prove irrelevant to regulate
3. Motor assist only when pedalling.......this is where I believe review is likely simply because I believe it assumed motor assist would increase proportionately to rider torque input. If however the motor's max power is delivered at very low rider torque input, the bike's behaviour becomes very different with greatly increased acceleration and potential control issues.

From a regulatory perspective I think the most likely changes will therefore be to specify both a max power output and a max power to rider input ratio that has to be proportionately graduated.

Maybe also a different set of regulations for heavier 3 wheeled bikes / cargo bikes.

....
E-bikes aren’t coming — they’re already here. In 2023, over 5.1 million of them were sold across Europe, with traditional bikes only just ahead at 6.6 million. In Germany, e-bikes actually overtook analogue bikes for the first time, grabbing more than half the market. This isn’t a trend anymore — it’s a takeover. And it’s transforming everything: how we ride, how bikes are built, and what the industry believes a bike should be.

Then came the curveball.

DJI — yes, the drone company — dropped a 1000-watt, 120Nm eMTB system with sleek integration, fast charging, and power to burn. The Avinox system didn’t just raise eyebrows; it kicked the industry’s front door in. Overnight, the usual suspects — Bosch, Shimano, Specialized — found themselves playing defence. Soon after, the eMTB elite huddled in a Think Tank and proposed something unthinkable just a year earlier: a self-imposed cap on motor output.

750 watts. That’s the new line in the dirt.

Is this really about protecting trails and riding responsibly? Or is it a well-dressed panic move from brands caught flat-footed by an outsider with better tech?
In this piece, we dig into what the DJI Avinox launch really triggered — and why older high-powered motors like the Haibike Flyon and Sachs RS never got the same reaction.

Discussion thread for full article:




Yeah, the Think tank said "oh shit" ... lets make a law to kick DJI out of the market, by limiting to 750 watts .
WE can decide, what is "enough" for YOU.
This is completely ridiculous.

Dear ebike Market - I realize, you just got an ass kicking, but come on now. Get back up on your feet and fight, instead of reducing the capabilities of your opponent, to make it a "fair fight" . (That's bullshit) See how DJI just released a firmware update to in response .... near 1000 watts now on turbo.,.. that's an F**K You, to your "self imposed cap" DJI isn't standing down, and I don't blame them.

Power Limits (and laws) are meaningless, unless they can be enforced. In some places, this is no problem, but in others, it is...doesn't matter what the law is where I ride most often. A lot of the trails I ride are illegally frequented by MX riders, surons, etc....but the trail network is so big, no one cares, and good luck with enforcement, there is simply no chance.
There is plenty of space and trails, for all. But I think in some places, there definitely should be speed limits, power limits perhaps,...too many riders and people on the trails, for such machines. .... but NOT in all places and definitely not on private land.

What really gets me, is that Ya can't really tell people what to Buy and ride on private land, or how much power they can have on the trails MX riders use, right? (often Legal or not in some places)

I think High power motors never went anywhere historically due to size & weight...that and the battery. Remember those Bionix wheels....and the batteries are getting better.

But all this talk about Power "ratings" and limits is so interesting, (but maybe not well understood).

So Like How does a 250 watt "rated" motor, put out 750 watts continuously with a firmware update,
and does the DJI > 1000 watts peak?
What does "nominal" and "rating" mean, exactly?

Well, It could mean a lot of things, depending on heat dissipation, voltage applied, efficiency,...etc

The same motor can have multiple "ratings" and "nominal" or continuous is a suggestion with defined variables, not a technical limit.

And on top of that, motors and motor technology is all different, a motor just isn't "a motor" ...very little standardization for part of the industry, the motor manufacturer is basically the one defining what is "nominal" ...at some voltage applied, at some speed and torque... and that can be whatever they want it to be, .....until just before the copper in the motor winding starts to melt from thermal overload. Then you are screwed, and the motor is toast.

I see some testing at the wheel...which is the right way to look at the total output of the system, not just the motor.

So what if we say "Motors can only be 750 watts"
What about the efficiency of the gearing? So the same motor, with 2 different gear systems with different efficiencies, have 2 different outputs of power, at the end of the day, at the wheel.
What about heat dissipation...is this "rating" just in air, or mounted to some heat sink path?
What about .....a lot of things.
Changes things. See electric Motor "Ratings" can be "FUZZY" outside of hard mechanical and thermal limits, and even these things can change, especially with temperature.

So where is that STUPID 750 watt limit, "line in the dirt," the industry is taking about (to kick DJI out)?
Kung foo, my ass. DJI knows, some serious Kung fu, and it's got nothing to do with Greed. It all has to do, with FUN.

Is the power limit, On the motor output or the system output? And what motor are you talking about, what kind, what voltage applied, what speed and torque, what type of control, what are they calling "nominal,. and peak.

The power lines are curves, and peaks are relatively short, because as the motor heats up, the current needs to be reduced. That's why a motor might put out "peaks" of 750 watts...but that is not really continuous, it needs to cool down. Continuous means it can run at that point, 24 hours a day, which can be anything below the point at which it starts to fail.

True Peak power is pretty straight forward, can be defined for any motor, and will often NOT be limited by the motor, but rather the controller's currrent output capability. The actual intermittent peak power a motor can provide, is a function of the time it is provided. Higher power = less time at that power.

For example, the "peak," near stall torque of electric motors, is often massively higher than the nominal rating, depending on the type, and this also is a direct function of voltage applied. Simply Ohms Law, V = IR. Higher V for a given R, means higher I is possible, and vice versa. ...but if you get near true Peak torque of a motor....you've only got in the range of seconds of time, the motor is hot as hell, and the efficiency is terrible.

Now if you take all of this into account, and think about the fact, that I can hit the BOOST button on the DJI, and it will put out "peaks" of near 1000 watts (or whatever) for 30 seconds...and then I can hit it again, and again, and again....and again......Oh wait, I can hit it again..

This tells me that the true continuous capability (not "rating ") of the DJI is impressive.

With repeated boosts, I feel it pulling back a bit, but not much and again, Peak or intermittent capability, is most often defined in seconds, not minutes....if it was really near its "Peak"

Love seeing the change, but Yes, higher power is not for all riders, in all places.

Now if the battery could just get 5 lbs lighter, and provide 2000 wH.....man, that would be another new world.

I personally think about 1000 - 1500 watts peak, will end up the typical max in the future, for e bikes. After that, might as well not pedal, and get on a suron, etc.
Even though the BOOST is cool, I really never feel like I need it or crave it on the trails, unless I am passing my buddies riding anything else, uphill...that's fun.
 
If you read the whole ZIV article, you can clearly understand that there is a really thin but vague line between what an electric assisted bicycle by definition is or isn't. The difference is set by how much work the rider does vs how much work the electric motor does. To include all possible riding situations a 4x amplifier was chosen and is written down in the technical part of the existing regulations for an assisted bicycle.

I think we can all agree that with an(example) 85Nm 600W motor at full power output, we almost can't speak of cycling anymore as the motor is working way way more than the cyclist, unless that's in really steep and demanding terrain, hence the 4x amplifier.

Example...a normal average power output(over a longer ride) of a human is cca 150W. Amplified by 4, that results in: 150W(rider) + 600W(motor) = 750W minus electrical an drivetrain losses, let's round that up to 700W.

In the current EU technical legal docs a 6x amplifier is also mentioned, but only for use in cargo ebikes, where due to higher weight demands higher power/torque is needed, but those are classified as pedelecs(45kph) registration, insurance...etc is mandatory in some countries.

I think everyone can calculate what power numbers a 6x amplifier minus electrical and drivetrain losses gets us at, pretty much in line with lab test results of the strongest(avinox) mainstream motor curently avaliable. Is DJI exploiting this 6x amplifier part of the regulations, maybe, the numbers definitely say so.

As we see others are following, but carefully as I think If more manufacturers would cross this 4x amplifier line to hard that would move regulatory institutions to steep in with registration, insurance,...and what you have...making emtbs and ebikes an even more expensive hobby and so for sure reducing sales, do big ebike guns want that I don't think so.
It's would be a great excuse for institutions to implement a new taxation on a huge society group, think here of the ebike cyclist in general, we emtb-rs would just fall in as a side quest, I think we don't want that.

I want to say both sides DJI and ZIV have their valid points, that need a more thorough discussion among all players in the future if we want to keep the emtb world as is now.

I am definitely for innovation like DJI is showing us is possible, although I am not for mindless implementation of it like they are pushing it, thinking twice, well maybe it was necessary to wake up the rest of the industry that was milking us with >>computer chip evolution like sales<<...yes sir this new Pentium3 is miles better, while having the Pentium6 ready in the back room.

Even now we as mtb/emtb riders have issues and problems with local authorities, land owners, etc...I hate even imagining the hassle we would have if all the additional paperwork would get in with registration, insurance...plates....an emtb with plates 🤮

Example: I am for increased power when climbing etc...,but also there should be a cap on power when riding on flat terrain, roads , city etc,...,once the motors sensors detect a demanding climb specific scenario it cuts the power cap and you get your max power, with todays sensoe tech this can also happen dynamically on the go. I think these and and similar are directions manufacturers should be thinking at when releasing such powerful motors, there needs to be a clear distinction that still makes us cyclists in the majority of riding situations. I was talking with a friend recently about an auto motor controled short power cut while making a shift on an ebike to ease on the drivetrain and smooth out the shifting. We'll surprise, dji implements something like that in the last update...

Competition is good it drives innovation, brings us choices and new things to have fun with...although those bringing it to us need to be careful with implementation and presentation of it the market IMO.
 
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So many blinders on in the discussion. Is a motor putting out 1000w of power at 4mph (6.5 kph) on a 10% slope any more dangerous than a motor putting out 750w? If the wheel isn't slipping is it causing any more trail wear? C'mon power is not the safety or trail maintenance issue. Speed and control are the concern. DJI has GPS in the system and others should have it. We could set speed limits for different regions and have the system warn users. I bet DJI would be happy to show any speed limits onscreen if they were given the information from reliable sources. That would save communities from any costs for posting limits and make the trails less cluttered. Apps could provide that as well with QR codes at trail entry.

It's not manufacturers that are the responsible party here. Users are responsible for safe speed and control and trail damage. Anyone can injure people and damage trails very easily with low power eMTBs. We run into this conflict with firearms as well. They are lethal weapons, we don't blame the manufacturers or nerf their products so they are nonlethal. The owners are required to follow the laws and regulations for them.
 
We run into this conflict with firearms as well. They are lethal weapons, we don't blame the manufacturers or nerf their products so they are nonlethal

No, we either ban private ownership completely (UK, exceptions for farmer's shotguns) or heavily regulate their ownership with licenses, prove-of-need, gun safes, etc. (most other European countries).

I was going to say this was a poor analagy (with american defaultism), but on reflection it's not bad as a warning of potential consequences.

I will heartily agree with you regarding the need for personal responsibility on the trails, obviously applying to MTB in general not just eMTB regardless of motor power.
 
The firearm analogy was meant to stretch as far as possible. Good point about the over regulation.

Our populations are getting older, heavier and less able. More empathy for enabling people with limited climbing ability who want to be as active as they can in the outdoors would help grow the number of people who support access and trail development.

Should we also hobble strong horses that access trails so they aren't able to apply more power than the average horse? Some were trying to imply 1HP (750w) as some kind of natural limit. The standard 1hp is arbitrary, a thoroughbred can put out 12-15 hp. We still allow them on many shared trails. Many horses are able to put out 9000W or more and are able to go over 40mph with no speed limiter. Really hard to see the industry laggards doing anything with their plans other than hobbling a competitor who's bringing new capabilities to the market that can be used safely.

Cars are a closer analogy and are able to cause more harm and are motorized transport that are regulated in a well established way. Car manufacturers in general are not liable for harm caused by bad drivers and are allowed to build a wide range of power as long as they have appropriate safety equipment. Auto drivers actions and speeds are limited and regulated on the shared trails (roads).
 
I'm pretty sure the established brands are just panicking! DJI rolled in with a super-powerful eMTB system that outshines the competition. Setting that 750-watt limit under the guise of protecting trails? It’s clearly a move to fend off this new threat and hold onto their market share.
 
I'm pretty sure the established brands are just panicking! DJI rolled in with a super-powerful eMTB system that outshines the competition. Setting that 750-watt limit under the guise of protecting trails? It’s clearly a move to fend off this new threat and hold onto their market share.
I'm pretty sure that "established brands" will be well prepared for such expected competition because that's just prudent business strategy.

In any case, a substantial reason for keeping a limit such as 750Wh is that it ensures that eMTB's although "pedelecs" continue to be classed the same as non-assisted bicycles with their associated access rights.

If law makers can be convinced to increase power limits without restricting access rights then all well and good. But if increasing power limits will decrease current access rights then IMO that is not acceptable.

I'm in the UK where pedelecs have access a huge Bridleway network, those in other countries may have different opinions.

UK Bridleways explained here:
DJI Just Unlocked 1000W. What Now?
 
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Well the 1000W were never really locked anyway, just had to press the boost button every 29 seconds, now u don't need to.
 
Regardless the virtue of many of the arguments put forward here, the only aspects that matter are those that can be implemented by regulatory authorities and enforced.
Assisted speed max
Maximum power
No throttle

Enforcement is only possible in terms of regulating manufacture and sale......plus an identifying marking on the bike.
 
" when money speaks, truth goes silent. When power speaks, even money takes 3 steps back. Those who create rules are often the first to break them. Rules are chains for the weak and tools for the strong"
Corlleone knew a few things about rule makers.
 
I am an electrical engineer that works on motor drives. There is no loophole for the rating of a motor or controller. Yes ratings are normally used to set a minimum. But if you can set a minimum. You can also define a maximum. Just measure the temperature profile like you would if you were checking the minimum rating. Why don't they do that, rather than limit peak power ?

With a motor. It makes no difference if it's a DC Brushed or Brushless, or if it's an AC Induction Motor. It's rating is it's rating. It has 100% to do with the motors temperature response to the power it is generating. I have no idea what point Claus was trying to make there, other than to sound like he knew what he was talking about, when he was spouting nonsense.

If one 250 watt rated motor can run at a higher peak wattage for 10 mins than another. It's just a better engineered motor. Just like a brushless motor is a better design than a brushed motor. This is especially so when you are so weight limited in an Ebike. It can just dissipate heat better when it's running above it's rated power.

The less mass a motor has. The less heat it can absorb. So a lighter motor that can dissipate more heat is a good thing, that we should be encouraging.

It's not a bloody loophole. You still cannot run it indefinitely above it's rated power. And that is irrelevant of the type of motor it is. The fitter a human is. The longer they can pedal at a higher power output. And we don't limit how fit someone is allowed to be when riding a bicycle.

Glad I found this thread... I was always curious as to the 250W and how seemingly it didn't make sense for how these motors really perform. Seeing, for example, a Bosch CX-R putting out over 500W for 30 minutes in eMTB Mag testing.

Seems like a poor regulatory choice... I'm sure the intention was not concerned with "heat" management, but assistance/power to limit ebikes from crossing into motorcycle/moped territory. So as technology has evolved, our current brushless motors are WELL out-performing old motors which the regulations were based on.

Either define maximum assistance ratios and/or maximum output power. Those would work more closer to the original intentions of the regulation. If manufacturers can make their motors more durable, lighter, cheaper, serviceable or efficient that's a more important to me at this point with current-gen 750-100W motor available.
 
I'm pretty sure that "established brands" will be well prepared for such expected competition because that's just prudent business strategy.

In any case, a substantial reason for keeping a limit such as 750Wh is that it ensures that eMTB's although "pedelecs" continue to be classed the same as non-assisted bicycles with their associated access rights.

If law makers can be convinced to increase power limits without restricting access rights then all well and good. But if increasing power limits will decrease current access rights then IMO that is not acceptable.

I'm in the UK where pedelecs have access a huge Bridleway network, those in other countries may have different opinions.

UK Bridleways explained here:
DJI Just Unlocked 1000W. What Now?
I mostly agree regarding not pushing so far as to incur a regulatory backlash.

I do disagree with your comment:
“I'm pretty sure that "established brands" will be well prepared for such expected competition because that's just prudent business strategy”… is has been well proven that is not the case. Take the automotive industry in the 1960’s through the 80’s the established brands laughed (and later cried) as the Japanese read the market and caught GM, Ford, Chrysler, MG, Vauxhall, et al flat-footed and so unprepared for competition to the extent many no longer exist and others needed governmental $$ bailout… so much for prudent business strategy. I surely hope Bosch, Shimano (btw where are they?), Brose are not caught flat-footed.
 
I mostly agree regarding not pushing so far as to incur a regulatory backlash.

I do disagree with your comment:
“I'm pretty sure that "established brands" will be well prepared for such expected competition because that's just prudent business strategy”… is has been well proven that is not the case. Take the automotive industry in the 1960’s through the 80’s the established brands laughed (and later cried) as the Japanese read the market and caught GM, Ford, Chrysler, MG, Vauxhall, et al flat-footed and so unprepared for competition to the extent many no longer exist and others needed governmental $$ bailout… so much for prudent business strategy. I surely hope Bosch, Shimano (btw where are they?), Brose are not caught flat-footed.
I would be surprised if "established brands" have not learned from past automotive industry and other screwups. Time will tell.
 
Take the automotive industry in the 1960’s through the 80’s the established brands laughed (and later cried) as the Japanese read the market and caught GM, Ford, Chrysler, MG, Vauxhall, et al flat-footed and so unprepared for competition to the extent many no longer exist and others needed governmental $$ bailout… so much for prudent business strategy. I surely hope Bosch, Shimano (btw where are they?), Brose are not caught flat-footed.

The slight difference may be that Bosch, Shimano, Brose et al (and even DJI) don’t rely on e-bike motor systems for their core business.

The Japanese just came along and made better and more reliable cars full stop, which was a problem for all those manufacturers who relied on building cars to stay in business.

Don’t get me wrong, I’m sure that e-bike motor companies are in it to make profit, but it’s not their ‘core business’ and would beat a retreat rather than go bankrupt over it.

We should remember also that whilst e-mountain bikes are a good chunk (and growing) of all electric bike sales, depending on the market the commuter/cargo e-bike market is bigger. I wonder if Avinox have got anything in mind for that, it would be easy enough to port the motor over to those applications and no doubt the software could be readily adapted.
 
Does seem to mirror the car industry in that established brands are all about maximising shareholder wealth with schemes like charging for heated seats, specialised sworks power firmware etc. While the Chinese are going for features - putting roof mounted drone docks on cars, Avinox power etc.

Might just be a new entrant thing though
 
Does seem to mirror the car industry in that established brands are all about maximising shareholder wealth with schemes like charging for heated seats, specialised sworks power firmware etc. While the Chinese are going for features - putting roof mounted drone docks on cars, Avinox power etc.

Might just be a new entrant thing though

I think the term is ‘disruptor’, not sure where we are in the cycle (no pun intended) but DJI have shaken the established players and up to them now how or if they respond and what they focus on.
 
Ultimately consumers, and voters control the future of eMTB... At least in the US where there's a free market, and where regulators are accountable to the political process. We just saw evidence of this with electric vehicles. American buyers largely reject buying them; and we voted out the people de facto mandating them. My friend likes to say "they can't stop the [eMTB] movement" and he's right. It might take years, but eventually US voters and consumers will get policies we support, and products we want to buy.
 
Ultimately consumers, and voters control the future of eMTB... At least in the US where there's a free market, and where regulators are accountable to the political process. We just saw evidence of this with electric vehicles. American buyers largely reject buying them; and we voted out the people de facto mandating them. My friend likes to say "they can't stop the [eMTB] movement" and he's right. It might take years, but eventually US voters and consumers will get policies we support, and products we want to buy.

NJ just released the strictest e-bike rules... stemming from a kid's death involving a motor-vehicle. Granted he was on an e-moped/moto (illegal throttle assist bicycles).

 
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