Hay folks new here but not to DJI.
This is one of my first posts for those who will notice but it's relevent as I have been around DJI since 2012.
For some context I have flown drones and even actually used to beta test for DJI and helped run their social groups in the early days. However this don't make me a "fanboy" and frankly there is a lot of bad I can and will say.
I'm just looking to get into EMTB and I was following the DJI Avinox launch really closely, in fact we thought it was was a new drone from the early leaks

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Anyhow it's going to be interesting to see how DJI get on however I come with some warnings. Initially I expected DJIs behavor to be outside the norm of the EMTB industry around service and support however having spent the week reading about Bosch and Shimano's games on parts and support and service actually I think DJI will fit right in.
However the warnings should be said nonetheless.
DJI as a company model them selves on Apple and over the years have transioned from being a components company to one that now sells solutions.
In the early days DJI's customer support was horrific as was their product reliability however today they are right up there with the likes of Apple and Sony for build quality but they still have some pretty bad practices.
For starters you wont get parts from DJI period. They do not list or sell spares and they refuses to sell parts to comsumers directly. They keep a very tight control on their dealers and only official service centers can get parts. They even make it hard to get replacement accessories at times. Things that should be available like fixings or antennas ect.
DJI also have a very fast development cycle and while it's slower today than in the past as they used to release new models every 6 months they are renowned for not supporting 1st/last gen products in the longer term. There are DJI drones you can't buy consumables for such as batteries for models that are only a few years old.
DJIs history is litterd with products that had some bad issues that were never fixed or promises that were never kept.
Also DJI don't admit to makimg mistakes or errors, release notes and software updates are often lacking any real detail and DJI are widly known for ignoring critical issues untill it really grabs media attention. They never admit to a fault even when it's a serious issue such as drones falling from the sky due to badly written firmware and when they do release updates they simply say "fixed some known bugs"
With regards to the new fray into ebikes this is actually right up their street technically however expect to see some typical behavor from them.
DJI usually start with a high end
product at the top of the market that's usually very feature rich but expensive.
DJI then use the income from sales of this from early adopters to fund the initial development and then a little later down the line release a more budget friendly model with 90% of the main features of the first one. This second product also often resolves the issues that inevitably come to light after the initial product release and early adopters are often left stranded.
DJIs products today are much more reliable than in the past however they often make silly mistakes or design choices that later come back to haunt them or the user.
There is a hell of a lot more I could say but that's just a insight to someone who has been around them very closely and used their products for years. They will come in with a bang and expect them to be splashing the cash to KOls and the media to get the message out. Also expect them to be offering people decent affiate income on bike sales as well to "encourage" positive reviews.
DJI are an apex predator in the industries they are in and when they join a new one they start to aim to take total dominance, they did it with drones, they have now basically done it with action cameras and it seems this is next.
What I will say is don't expect DJI to come in and shake things up with regards to how Bosch and others are behaving and in fact id go as far as to say they will be worse.
Super interesting times though.
Mad.