Other Specialized Rumours Thread (What's next?!)

[Coiler]

I'm pretty sure this is them trying to get rid of as much motor, battery and frame stock as possible ahead a new release in 2027. I don't see them persisting much longer with this platform.

I think so too. This is the last chance before heavy discounting.

 

[Powerslider]

Spec is doing whatever they can to sell you an levo doing the opposite of smart moves. Creating more sku's of the same bike.

I think releasing all of these sub models is doing the exact opposite of generating value & interest in the platform.

Admittedly, I'm a sales executive and not a marketing one, but I see the logic they're employing. It's relatively easy to create sub models and variants of the Levo platform. These new SKUs raise awareness, and get people talking about Levos. The evidence of the effectiveness is right here in this thread! It's similar to what Porsche does with its 911 series. They keep coming out with variants and special editions that keep the 911 in the front of mind; even if few will actually buy the specific variant.

Not in response to the above quotes... But it would be a misunderstanding to think YTD sales has any impact on the creation of these variants. These marketing and product campaigns are all designed and approved in (at least) 12-month cycles. These were strategically planned and presented at the beginning of their fiscal year. Major organizations don't come up with product and marketing initiatives by the seat of the pants.

 

[Powerslider]

I think so too. This is the last chance before heavy discounting.

I believe national/international Levo discount campaigns will only happen after the Avinox backlog is extinguished. No reason to discount when the competition is stuck in backorder.

The best ability is availability. You can be the best in the world but you have little value if you don't show up.

 

[Pizzman]

18.8kg Levo R

https://www.pinkbike.com/news/specialized-releases-13000-ultralight-levo-r.html

18.8 metric units!
How much kilos with no air in the tires?
Those bars are super super something…..
Add cost to remove weight….. it does that

Up next Levo Taxi, it has a seat over the rear wheel
Levo Pizza truck, oven where 2nd seat is…
Levo single speed rigid city bike!?!? A rigid fork and dummy rear shock with 110psi Hookworms
So many great ideas