maybe they know something you/I/we don't? , for example the cost of the actual motor is negligible in the grand scheme of things hence the cost of a full replacement rather than dicking about with making something survivable / un/obsolete in a few years makes more commercial sense (brand perception is a different value metric to companies)
I remember working for a well known car manufacturer where the gear selector mechanism in the centre console was prone to failure,(there were literally skips full of them that were just returned seperated and recycled , but no where near the quantity that were out there in service, the part that failed was a bearing in the magnesium housing , the magnesium housing was a high pressure die cast magnesium part that cost in the region of £1.40 in fact iirc the entire replacement unit was less than 75 quid , anyway the cost of replacing the tool to manufacture the casting ,requalifying all the methods of production, fixtures, manufacturing lines etc, suppliers, SKUs was way more than just keep replacing the units when they failed iirc they made 750k of these things a year across all variants. there be higher powers where profit makes more sense than brand reliability and the virtue of oh well they just give me a new one carries some weight for some people whilst it doesn't for others