Interesting interview with DJI/Avinox

[CannonF600]

https://www.pinkbike.com/news/from-the-top-avinox-interview-joey-hu-and-ferdinand-wolf-on-emtb-development.html

 

[irie]

From the above link:

Why Mountain Bikes?

...

The second reason is more strategic. If you're able to put out an e-bike system that is able to survive in the mountain bike sector and satisfy core mountain bikers, we felt this is the pinnacle, the most challenging thing. We're very ambitious, so why not start with the most challenging task? Once you've mastered that, it's easier to access all the other areas of biking: street biking, road biking, cargo bikes, commuting bikes.

Street biking, road biking, cargo bikes, commuting bikes is where the big profits are to be made.

 

[Powerslider]

Interesting to see Avinox speak to the importance in being a reliable supplier considering the current state of affairs.