i imagine Bentonville is fantastic on all levels, riding, culture, accommodation, etc. what kinda irks me is that it's essentially a fabricated product of a billionairre family, unlike say Squamish/Whistler, Moab, Bellingham, any number of places in Colorado, Arizona, and so many i don't even know about myself. it gets the marketing machine treatment, the advertising hype that comes from the corporate wealth and power of Walmart. it's not bad, it's not wrong, but it breeds some cynicism, especially compared to these other areas.