The news is the delay itself. A delay until autumn isn’t any meaningful impediment down here but it sure is in say, Canada.
The delay is easy to imagine being related to production, but it doesn’t have to be. It could be related to delivery.
Going back to production-the challenge could be motors, batteries, or any other component. I’m not knowledgeable as to how vertically integrated Avinox is, or Amflow, but a third party manufacturer could have failed to deliver. For all we know there’s a chip shortage; or the factory making gears or bearings could have burned down. It could be anything impacting the production flow.
There has to be some rumblings about what’s going on. That’s why I asked
@Rob Rides EMTB for insight, but it’s an open question for everyone really.
Usually the challenge is creating a compelling product, but over my career I’ve seen plenty of occasions where someone created a compelling product but struggles to deliver on it. It’s not as easy as it looks.
Lastly, I want to point out that it isnt that uncommon for new companies to struggle with production or delivery (never mind sales). Legacy companies have been selling, producing, and delivering product for decades and have a lot of it figured out already. I think people assume DJI’s reputation can be transposed to Amflow (and Avinox for that matter), but Amflow is its own team, with its own warehouse and production facilities. I’m sure DJI’s knowledge and experience brings some advantages, but Amflow and Avinox are still their own organizations that needs to be independently competent.
Ayatollah impacting the Amflow supply chain on my bingo card.
