Big Specialized MSRP price drops !!

[Zimmerframe]

Looks like Spesh are trying to be a bit more competitive.

Example :

Levo R S-Works sees MSRP cut from $15,650 to $11,500.

Specialized drops prices on e-bikes at 'a competitive moment'

MORGAN HILL, Calif. (BRAIN) — Specialized Bicycle Components told its U.S. and Canada retailers Tuesday it is permanently lowering prices on its entire Turbo Levo e-bike lineup, with MSRP reductions from 6% to 27% and wholesale pricing drops of 3% to 27%. The largest reductions affect top spec'...

www.bicycleretailer.com

In an email to retailers from Matt Kephart, the company's North America commercial leader, the brand said "operational improvements on the Levo platform reduced cost structures specific to this product line, and the competitive moment in e-MTB made now the right time to act.

"The result is a permanent pricing reset that brings more riders into the category and into your store, while supporting sustainable margins and stronger sell‑through."

The "competitive moment" includes new market entrants including AmFlow with significantly lower pricing.

Price drops in us and Canada only mentioned at the moment.

With a time limited credit system for people who bought a bike since January (so get some free sh1t ordered quickly if you bought one this year) :

Effective Friday, riders who registered a Levo between Jan. 1 and Thursday will be emailed a Founders Credit, valued at 50% of the price difference for their specific model and can be used on any product on the website through ship-to-home delivery. If applied toward a new Turbo Levo S-Works, Pro, or Expert model, the credit doubles. The credit expires June 30.

 

[Brawwp]

Amflow says “you’re welcome” to the emtb community. This is awesome.

 

[Plyphon]

Good news for riders. Specilized clearly feeling Amflows impact on their volumes.

I don't believe for a minute they've suddenly found a cheaper way to make them. Imagine if they chose this pricing from the start - might have made a dent in the Avinox tidal wave. I fear its too little too late for this crop of bikes. Only diehard Spesh fans will want one.

 

[RustyMTB]

Shall we make the product better?

Nah, let's juice the supply side.

 

[Polar]

Shall we make the product better?

Nah, let's juice the supply side.

How much better could it be compared to other ebikes regarding components besides lowering the price?

 

[RustyMTB]

How much better could it be compared to other ebikes regarding components besides lowering the price?

As any good barrister knows, never ask a question you don't already know the answer to. However, Amflow has been around long enough to provide one of the world's largest & most powerful manufacturers with sufficient warning about what's coming. Down to them they opted to ignore the smoke signals & go with an uninspiring carthorse of a bike they can now only shift by discounting.

 

[Mario Antony]

In this episode, Specialized shows "How to make loyal customers look else where on their next purchase"

Oh boy... it's summer and already with discounts
Can't imagine winter time!

Ebikes entering the "Pentium Era".
New PC - 4000 bakarus, to worth next to nothing in a couple of years

 

[Polar]

As any good barrister knows, never ask a question you don't already know the answer to. However, Amflow has been around long enough to provide one of the world's largest & most powerful manufacturers with sufficient warning about what's coming. Down to them they opted to ignore the smoke signals & go with an uninspiring carthorse of a bike they can now only shift by discounting.

I don't know the answer that's why I asked you and smoke signals always take som time to flow in the wind especially from China to USA that's a long distance.

Amflow is a much better deal - or was - even though the brakes and dropper post could be better and their Temu frontlight is real crap.
The good news is Specialized finally discovered that the prices had to go down since it is difficult to switch to better components, but for now the prices have only been reduced on the top models, so I expect all models to be price adjusted according to the market. It's very hard to beat PR pro on price if you compare it to the Levo 4 comp carbon.

 

[Polar]

In this episode, Specialized shows "How to make loyal customers look else where on their next purchase"

Oh boy... it's summer and already with discounts
Can't imagine winter time!

Ebikes entering the "Pentium Era".
New PC - 4000 bakarus, to worth next to nothing in a couple of years

It's not discount but price adjustment to the market.

 

[Mario Antony]

It's not discount but price adjustment to the market.

Who's smoking what?

 

[Polar]

Who's smoking what?

I prefer weed other socks

 

[Mario Antony]

I don't know the answer that's why I asked you and smoke signals always take som time to flow in the wind especially from China to USA that's a long distance.

Amflow is a much better deal - or was - even though the brakes and dropper post could be better and their Temu frontlight is real crap.
The good news is Specialized finally discovered that the prices had to go down since it is difficult to switch to better components, but for now the prices have only been reduced on the top models, so I expect all models to be price adjusted according to the market. It's very hard to beat PR pro on price if you compare it to the Levo 4 comp carbon.

Read this out loud, so that the brain right side, can properly process:

Not all, want a DJI/Avinox...
It's not a proper Enduro ebike, more like a Trail eBike - that's not positive or negative.
It doesn't have the support that you have at Specialized (Trek. Giant, etc... large store network).

Thing is, Specialized is expensive - meaning, price is high for the value offered - but that's me, that I don't swim in money, nor do ebiking for a living.

Moreover, with eBIKE depreciation, no time sooner will I buy an eBike!
My 2023 will drop its wheels, before buying a new ebike!
Just think:
I've bought (well bought) a Sherco 300 2022, used it for 2 years, I'm selling for almost the same price, but with a few upgrades.
My 2023 CX4 ebike, was 6k, and today, is worth what? 2.5? LOL
The ebike is ±3000km, so each ride cost me around 35€ only in depreciation!!!
My moto experience, says: "you're crazzy!"

 

[whitymon]

What a joke ...

Real issue is that they really put ebike on the scene with their motor, partnership with motor brand, they never created anything ... Last Brose motor pushed back 18-24 month, for reliability reason on previous gen, is making this gen4 totally outdated.

It is not totally the fault of Avinox, they poorly staid on their stand thinking no one would compete.

Previously you bought Specialized Levo for its incredible motor and aftermarket support, today, only the support which cannot claim such huge prices. Motor is okay, not incredible, nothing different, nothing amazing to me.

But by the way, I do wonder what is their next move, they cannot go Avinox as what's make them special is a unique, peculiar motor available nowhere else. Staying with brose is a nonsense ... hey come on let's pray for a Levo Gen 5 with a motorbox!

 

[Mario Antony]

What a joke ...

Real issue is that they really put ebike on the scene with their motor, partnership with motor brand, they never created anything ... Last Brose motor pushed back 18-24 month, for reliability reason on previous gen, is making this gen4 totally outdated.

It is not totally the fault of Avinox, they poorly staid on their stand thinking no one would compete.

Previously you bought Specialized Levo for its incredible motor and aftermarket support, today, only the support which cannot claim such huge prices. Motor is okay, not incredible, nothing different, nothing amazing to me.

But by the way, I do wonder what is their next move, they cannot go Avinox as what's make them special is a unique, peculiar motor available nowhere else. Staying with brose is a nonsense ... hey come on let's pray for a Levo Gen 5 with a motorbox!

I haven't tried a Gen4, but their ability to setup the motor as you want in a much easier and almost flawlessly maner, compared to Bosch, seems nice

Also it's a 48V system.

I'm bias on Specialized, because I love how their bikes feel! It's really different and you can feel it, jumping from a one to another bike.

Ebikes need to be less expensive and maintain a reasonable depreciation...

 

[Polar]

What a joke ...

Real issue is that they really put ebike on the scene with their motor, partnership with motor brand, they never created anything ... Last Brose motor pushed back 18-24 month, for reliability reason on previous gen, is making this gen4 totally outdated.

It is not totally the fault of Avinox, they poorly staid on their stand thinking no one would compete.

Previously you bought Specialized Levo for its incredible motor and aftermarket support, today, only the support which cannot claim such huge prices. Motor is okay, not incredible, nothing different, nothing amazing to me.

But by the way, I do wonder what is their next move, they cannot go Avinox as what's make them special is a unique, peculiar motor available nowhere else. Staying with brose is a nonsense ... hey come on let's pray for a Levo Gen 5 with a motorbox!

The best part of todays ebikes is there is many brands and everyone is free - sounds perfect - to choose whatever they desire and match their preferences.
Ebike market is getting better day by day and me personally ain't a crybaby for that reason.
Yabadaba doooo...

 

[Fangs2k]

It’s of course always possible for two things to be happening simultaneously, ie Specialized innovation on the slide and exciting new entrants to the market.

However, personally speaking, I can’t imagine spending £11k/$15k on any e-bike, regardless, and it’s telling that the big reductions are on those top end priced bikes.


But anyway, standard free market in operation, people should be happy!

 

[ZR1]

More competition, lower prices - sounds like a win for us consumers. Might be a bit annoying if you've just paid full whack for one but lets face it we all know emtb's have terrible residuals.

 

[whitymon]

Prices are definitely too high, which is also a very bad situation for used bike.

Who in his sane mind would buy a used 8k bike?

Today you buy something at 10k, next year you would won the lottery if you succeed to sell it for 5k.

Brand should sell more and more frameset, even if it would lower their margin volume of sells would increase.

 

[Polar]

Not all, want a DJI/Avinox...

Who is saying that, at least not me and I'll stop using qtips so all information don't go out the other ear.
BTW my LBS told me they sold way more gravel bikes than ebikes even though the prices is around the same.

 

[Trek-Rail-eBike]

The UK price of the S-Works Levo-R and Levo 4 bikes is still £12.5k ($17k) on the Spesh UK website.
Prices are crazy inflated for these top end bikes.

2008 S-Works Enduro and StumpJumper FSR bikes cost £4k, which adjusting for inflation is the equivalent of £6.6k today.
Even if the current pricing accounts for above inflation energy and material costs, they should not be double the cost of the '08 bikes.

Pricing bikes stupid high and then discounting them in sales or an RRP adjustment just really pisses off customers who paid full price for them. Meaning they are less likely to trust the brand again for their next bike purchase.

 

[Fangs2k]

The UK price of the S-Works Levo-R and Levo 4 bikes is still £12.5k ($17k) on the Spesh UK website.
Prices are crazy inflated for these top end bikes.

The price reductions are US market only according to the OP.

 

[DylanJM]

Very shitty of them to leave other regions out of this. I would have thought Europe would be where this could have the biggest impact considering Avinox has had more time to get embedded here compared to North America.

 

[Ou812]

The UK price of the S-Works Levo-R and Levo 4 bikes is still £12.5k ($17k) on the Spesh UK website.
Prices are crazy inflated for these top end bikes.

2008 S-Works Enduro and StumpJumper FSR bikes cost £4k, which adjusting for inflation is the equivalent of £6.6k today.
Even if the current pricing accounts for above inflation energy and material costs, they should not be double the cost of the '08 bikes.

Pricing bikes stupid high and then discounting them in sales or an RRP adjustment just really pisses off customers who paid full price for them. Meaning they are less likely to trust the brand again for their next bike purchase.

You could buy it in the US, ship it over, pay all the taxes/duties and it would still be cheaper than buying it in the UK. You could get it even cheaper if you use the “event shipping” loophole makes no sense to pay UK prices.

 

[xtraman122]

Anyone have the full table of before/after prices? I’m not too familiar with the pricing of all the different levels, the prices do seem much more reasonable now though. Competitive anyway, not that it’s reasonable to have to spend $10k on a bike…

Edit: Found the full comparison table here: https://www.singletracks.com/mtb-ge...rices-on-turbo-levo-emtbs-in-permanent-shift/

 

[Powerslider]

Very shitty of them to leave other regions out of this. I would have thought Europe would be where this could have the biggest impact considering Avinox has had more time to get embedded here compared to North America.

The markets that aren’t participating in the pricing reductions can point to their distributors. They’re the ones that decided to keep their current prices. I’m confident Specialized provided the opportunity to them. They obviously passed for now.

 

[Powerslider]

I believe the market disruption is the Avinox motor raising the bar and not so much cheap Amflow bikes being promised. I love my Levo 4 but I’d only consider an Avinox powered bike to replace it; and it likely wouldn’t be an Amflow.

This success (related to power output) makes the concept of limiting power all the more absurd. Power sells bikes and selling bikes is their core mission. They shouldn’t get distracted by ancillary issues like unfounded fears of losing trail access.

 

[xtraman122]

Very shitty of them to leave other regions out of this. I would have thought Europe would be where this could have the biggest impact considering Avinox has had more time to get embedded here compared to North America.

I suspect they operate with distinct entities of some sort per geographic region and each one may be responsible for their own P&L and can decide how they want to price things. The way the letter reads as coming from the head of the North American business and mentioning still selling at “healthy margins” tells me he specifically made the decision to do this for his area of the business, whoever runs the other geos would have to be willing to make the same sacrifice - taking a hit on margins but hoping to make gains in volume to make up for it. I doubt this was something mandated from the very top.

 

[Ratcliff1893]

Just a few points. Specialized we’re doing their thing happily, they didn’t see DJI sneaking up on the industry.
If Amflow didn’t show up I think their 3 bike line up would of been desirable to a lot of people (you didn’t see the tidal wave coming either)
I agree prices are ridiculous, Specialized is a premium brand and others are in same space. Avinox/Amflow has undercut the market! Regardless that many of us see it as overpriced it’s still £9k for the high spec model.
Avinox is a cult and Chinese spying device! You’ve been warned seriously though now DJI has aggressively taken the market Avinox could be ubiquitous in the emtb space meaning everyone can get on with buying bikes not motors.

 

[ozzybmx]

Very shitty of them to leave other regions out of this. I would have thought Europe would be where this could have the biggest impact considering Avinox has had more time to get embedded here compared to North America.

Well, most people buying a top end bike would be doing a bit of googling and researching the price they are about to drop.

You'd think with every MTB media outlet shouting Spech's price drop from the rooftops, it would be pretty common knowledge to the point of only price corrected bikes in the USA actually selling.

Potential Specialized buyers in Europe, Australia etc... all sitting on their hands, waiting for the trickle down.

Surely crazy thinking to drop USA prices by 25% and expect me to walk into a shop in Australia and drop full tote $24,000 on a S-Works Levo.

 

[Polar]

Well, most people buying a top end bike would be doing a bit of googling and researching the price they are about to drop.

You'd think with every MTB media outlet shouting Spech's price drop from the rooftops, it would be pretty common knowledge to the point of only price corrected bikes in the USA actually selling.

Potential Specialized buyers in Europe, Australia etc... all sitting on their hands, waiting for the trickle down.

Surely crazy thinking to drop USA prices by 25% and expect me to walk into a shop in Australia and drop full tote $24,000 on a S-Works Levo.

It's not only Specialized that's overpriced compared to other frames with the same components
Can you hear me Bosch?