Totally agree. Also, your point about bike stores is quite important: I see a huge trend in buying direct when it comes to non-ebikes because they are relavtively easy to fix and maintain. However, the consensus often is that the ebike experience is better with store backup. Also, the amount per bike is much higher for ebikes overall, so the store sees higher turnover, which help overcoming all the fixed costs. (edit): Actually in my personal case I would have bought a Canyon as a regular mtb, but I am going for a LBS ebike.
As a shop that sells Emtbs, there are a few things that most consumers don’t know:
1. The bikes cost about the same as most of my high end bikes over $4500. But the margins are 10-15% lower.
2. They take much more time to sell on the sales floor. The sales staff need more training to be able to communicate features and benefits correctly to the customer who is only concerned with “how far and fast does it go?”
3. The aftercare takes more time than a standard mountain bike. Noisy motor swaps, filter foams and now linkage upgrades, while free to the customer, take time away from paying service customers. While I could do a motor swap on a Levo 1 in 20 minutes, a Levo 2 takes... Significantly longer.
4. Turnover is great on the latest hottest models with new motors and tech, but getting more of these bikes is a nightmare.
Anybody else waiting for a 2019 Levo?
I ordered mine in September, they now told me late May.
When the new bikes come out you have to sell the older models at a massive discount.
Anyone looking for a 2018 Levo Comp Carbon for $5000? I can’t give those things away.
4. And this might be uniquely American.
“You sold me a $7000 bike and I can’t ride it anywhere!”
Yeah I told you that
5. There are always upgrades on new bike purchases. Any component I can have the very next day if I don’t already have it sitting on a shelf. It’s great being asked to match a price on a component that is being sold online for wholesale cost or 5% over cost.
They want these components installed for free of course, because my labor and service isn’t of any value or consequence to them.
While a dropper post could be installed in a Levo 1 in 15 minutes, installing a dropper on a Levo 2 takes... Significantly longer. I haven’t ever sold a 2019 base model Levo without a dropper.
But we love the look a customer gets when he takes that first pedal stroke on a Emtb for the first time.