Why are E-Bikes becoming So Expensive?

I’m guessing I’m not the the only one waiting for a new bike right now?

“When ebikes get cheaper I’ll get one”

How many times have you heard this said by friends or colleagues that still don’t get the whole EMTB thing? If their mental barrier to entry is the price then there’s a good chance they may never get around to buying one. Why? Well, chances are your reluctant friend may never see premium brand ebikes for sale cheaper than in 2021.

Whilst we are seeing a handful of great value, direct sales brands; Vitus, YT, Canyon and now Saracen to name just a few, the general cost of ebikes still appear to be rising year on year.

In this video I discuss the major reasons for these price rises and whether now is the right time to buy a new ebike.