I don't think it's really about them taking anything seriously (or not).
Shimano has pretty much stuck with 4 year rotation when launching each new updated groupset level for years now. and with the E6000/7000 and 8000 ranges they still have most bases covered. I think folk here get too carried away and can't see the bigger picture because they're so wrapped up in EBIKES R AWESOMEness to even see it.
also have a think about just how many pricepoints, cycling styles, levels etc. shimano components do actually cover.
in the grand scheme of it premium high tech parts like Di2 and Ebike motors are still a pretty small share in the shear volume of product Shimano shift year on year..
I don't usually comment too often in Rob's main page article threads as I have a habit of being easily derailled so I'll STFU now. It's not like this bike even interests me