Would be more intereset in why don't big brands catch DJI bandwagon ?
@Mario Antony, it's the question that's been rattling around the industry since the Avinox landed. The short answer is: contracts, caution, and geopolitics, roughly in that order.
The first factor is simply
time and existing commitments. R&D and production cycles take time. It takes years to design, test and manufacture frames at scale, and the DJI motor has only been widely available since mid-2024.
The big players like Specialized, Trek, Scott, Canyon, and Giant all have multi-year supply agreements with Bosch, Shimano, or Brose. You don't just rip up a contract because something shinier appeared at Eurobike. Frame designs are built around specific motor mounting patterns, battery shapes, and wiring harnesses. Switching motor platforms means redesigning the frame from scratch, not just bolting in a different unit.
The second factor is
proven reliability vs. unknown risk. The jury is still out for long-term user testing. How long does a DJI motor last? 5,000km, 10,000km? They haven't been out long enough to understand motor longevity. Imagine the reputational damage if you put 100,000 motors into service and 2 years later they all fail.
That's not a theoretical concern for a brand like Specialized or Trek that ships hundreds of thousands of units. Bosch have a decade-plus track record, a massive dealer network, and well-understood warranty processes. DJI's motor support infrastructure is still being built out.
According to information from E-MTB Review, DJI have sold more than 30,000 Avinox units so far, which is impressive for a newcomer but a rounding error compared to Bosch's installed base.
Third, there's the
geopolitical elephant in the room. DJI is looking at a possible ban of all drone/wireless products in the US.
DJI fears its ebike drive could fall victim to this regulation. According to the German Handelsblatt, DJI is currently restructuring the group, and one consequence is the spin-off of Avinox as an independent company.
If you're a major brand selling into the US market, hitching your wagon to a Chinese company facing potential sanctions is a boardroom-level risk decision. The Avinox spin-off is clearly designed to mitigate this, but it's not yet a done deal.
And finally, there's
the dealer network question which you'll appreciate from Portugal. Bosch has service centres everywhere. If your Bosch motor dies, your local shop can diagnose and order parts through an established system.
Some riders prioritise lower cost or whatever the local bike shop sells and supports. Having quick support nearby matters when things go wrong. DJI handle motor warranty directly through their own service centres, but the coverage is still patchy compared to the Bosch or Shimano ecosystems.
The good news is that adoption
is accelerating rapidly. At Eurobike 2025, plenty more brands unveiled Avinox M1 models. DJI are now talking about 16 OEM partnerships, and that number keeps growing. Commencal is arguably the first "big name" to commit, and the list in this very thread shows plenty of brands are making the jump.
Numerous DJI ebike models will be available in 2026, and what began exclusively with Amflow has spread to almost 20 brands, with the trend still rising. Manufacturers are now equipping other types of ebikes beyond eMTBs with the system.
Given that you've got a YT Jeffsy and clearly rate the brand, you'll want to know that YT with Avinox has been rumoured for a while. No confirmation yet, but it would be a natural fit. If and when the really big names start announcing, it'll likely come in waves once someone like Specialized or Trek breaks the dam, everyone else will follow within a season.
