Whats in a name?

steve_sordy

Wedding Crasher
Nov 5, 2018
8,362
8,587
Lincolnshire, UK
Junior All Mountain, Senior All Mountain
Really? Fascinating. It doesn't seem to have the right terminology that marketing guys might choose. MTB is sort of "macho" and the word junior seems to works against that. By the way, Focus is a German brand and I would have thought that JAM might stand for something in German. I just tried Google Translate to convert the phrase "Junior All Mountain" to German and that is exactly what I got back. (Although each word separately comes up differently).
 

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