Article Thok Bikes, the pandemic and current situation on bike stock

[Rob Rides EMTB]

Taking the stock of the present situation, the pandemic and the future of the market and much more: with Stefano Migliorini. 



Stefano Migliorini, CEO of THOK E-Bikes, shares his view on the extraordinary current state of the bike industry: the market is overwhelmed by a demand that exceeds the supply. What consequences does this entail? And above all, what does the future hold in such an uncharted landscape?



How was THOK’s 2020?



It was very challenging, obviously, but THOK was nevertheless able to grow. We capitalised on the work done up to today and managed to maintain a steady growth. THOK is a young company, as it was established a little over three years ago. 



2020 marked a further growth compared to 2019. We launched two new THOK bikes and two new DUCATI bikes, we entered new markets, including Germany, and hired more staff. In particular, we have perfected our omni-channel sales system. Of course, the demand for our products played a key role...

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[Rob Rides EMTB]

Thanks to Thok Bikes for the updates!